Play in Healthcare Week 2024
https://spreadasmile.org/wp-content/uploads/2024/10/PIHW-780x400-1.png 780 400 Susie Susie https://secure.gravatar.com/avatar/df35034d6e0dc0a34b96e2cbd5d9df5b1604bbb302409c0dcb03b9fd2cadd967?s=96&d=mm&r=gPlay in Healthcare Week (PIHW – formerly known as Play in Hospital Week) is a very special week which aims to raise awareness of the benefits and importance of play in healthcare settings.
Play is an essential part of childhood and is at the very heart of mental, social and emotional growth and well-being. It is important that play
continues to be part of a child’s life, even when they are admitted to hospital – a time when they are at their most vulnerable.
For PIHW 2024 (14-18 October), Spread a Smile once again went all out to make the week even more special than ever before, spreading smiles far and wide to seriously ill children and young people through play.
A record number of in-person visits…
We carried out 30 in person visits to 22 different healthcare settings, reaching hundreds of children and young people – more than ever before! Our entertainers were out in force supporting Play Specialist teams to celebrate this important week by spreading smiles through singing, music, magic, art and much more.
Special trips to Nottingham and Bristol
We enjoyed two lovely days visiting patients at Nottingham Children’s Hospital and Bristol Royal Hospital for Children, spreading smiles far and wide,
In conversation with Dr Fiona Hikmet
Dr Fiona Hikmet, Consultant Paediatrician at Princess Alexandra Hospital and Spread a Smile Trustee, kicked off the week with a blog article talking about her experiences of play in hospital and why the work of Spread a Smile is so important.
Anna’s Animals and UCLH
We were delighted to welcome our friends from Anna’s Animals for a special visit to children on the wards at University College Hospital (UCLH). Everyone loved meeting and playing with the animals which provided much needed distraction.
Mila case story
Mila kindly shared her experiences of Spread a Smile with us, writing a beautiful piece about how the charity helped her through her
treatment for cancer.
Play focused virtual visits…
We also ran numerous virtual group sessions focusing on play based activities for patients and siblings of all ages. These included two LEGO play workshops, interactive storytelling, magic with Makaton, magic with puppetry workshop, a play themed art group, fairy fun, games and more.
Our aim is to help distract, relieve fear and stress and create a safe, welcoming environment during treatment and hospital admissions.
We are so proud of our achievements for PIHW 2024 and would like to say a huge thank you to our Spread a Smile Entertainers, the hospital play teams, Anna’s Animals, our friends from the LEGO Group and everyone who has helped make it so special.
To donate to help ensure we can continue our vital work, please click here.



Our incredible Ambassador Suzi Ruffell will be joined by the amazing Tom Allen, Angela Barnes, Chantel Nash, Jack Skipper and Ania Magliano for what looks set to be another amazing evening of stand-up comedy.
proceeds will support Spread a Smile’s work spreading joy and laughter to seriously ill children in hospitals across the UK.
“It was such a pleasure to take part in the Royal Parks Half Marathon and I was so happy to support the brilliant charity, Spread a Smile. Seeing their cheerleaders around the course really helped and it was such a wonderful atmosphere, doing something positive for a great cause.” Rosie Nixon (pictured on the left with Jane Mulkerrins, right).

Our Smile Hampers are packed full of gifts, hand-picked with each child in mind, and are delivered directly to their home or to hospital. We’ll also be delivering thousands of gifts to our NHS hospital and hospice partners to be shared with children and young people on the wards, helping to bring smiles, distraction and normality during the festive period.
numerous events and tea parties for children and families supported by Spread a Smile. These events provide wonderful opportunities for families with seriously ill children to do something fun together and have a huge impact on wellbeing and positivity for the whole family.
Lucy Jackson, Chief Executive of Spread a Smile on the impact of this fundraising tactic for the charity, said; “This simple act creates significant impact, allowing us to raise crucial funds that directly contribute to the important work that we undertake. What’s particularly powerful about this initiative is how seamlessly it can complement other corporate social responsibility efforts undertaken by restaurants, creating a meaningful partnership that not only supports a worthy cause but also deepens community engagement, increases awareness of our work and enhances customer goodwill.”
Chocco began his role with the charity back in 2019, taking over from his owner Howard’s first therapy dog, Chilli. During this time, Chocco has been a superstar member of the Spread a Smile team, visiting young patients in hospital, meeting and greeting everyone and bringing some much-needed relief and respite from the typical “hospital day”.

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