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Spreading Smiles for World Smile Day

 780 400 Gabrielle Devine
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As part of our World Smile Day fundraising and awareness initiative, last week was full of so much joy and laughter as we reached our target of spreading over 800 smiles in just one week to seriously ill children, their families, and the healthcare professionals who care for them.

Our entertainers carried out an amazing 21 visits to 14 NHS hospitals, including visits to St George’s Hospital, Tooting, The Christie in Manchester and the Paediatric Intensive Care Units (PICU) at King’s College Hospital.

We organised a bespoke visit for teenage patients at University College Hospital London (UCLH), a pamper day for parents and carers at Evelina Children’s Hospital, a brilliant cupcake decorating session for young patients at St Mary’s Hospital thanks to the amazing Lola’s Cupcakes and were delighted to welcome Pan-n-Ice on our visit to UCLH to deliver some of their delicious ice-cream rolls. Our thanks go to both Lola’s Cupcakes and Pan-n-Ice for their support and also to our wonderful friends from the LEGO Group who joined us at Great Ormond Street Hospital (GOSH) to provide opportunities for creative play and fun using the iconic LEGO® bricks.

We ended the week with our largest ever visit to GOSH, visiting all inpatients and outpatient wards, and spreading so much fun, magic and laughter to everyone we met.

World Smile Day is a chance for the world to take time to smile and feel the benefits that a smile can bring. Our supporters and friends shared their smiles with us on social media, helping to spread even more smiles around the world and we are so grateful to everyone who helped spread the word and supported our activities across our socials networks.

A huge thank you to everyone who supported World Smile Day 2025 – our incredible partners and all those who donated to ensure we can continue to spread even more smiles in the months to come.

We’re incredibly proud to have celebrated our biggest World Smile Day to date and are looking forward to next year and how we can make this initiative even bigger and better. If you or your company would like to partner with us to help make this happen, we’d love to hear from you. Please get in touch with Lucy Chesney, our Head of Partnerships at lucychesney@spreadasmile.org to find out more.

Although World Smile Day has passed, we’ll keep spreading smiles throughout the year and it’s not too late to set up a regular gift to help us deliver our upcoming seasonal activities including our Christmas Smile Hampers, hospital treat drops and our Winter Party.

Thank you so much to everyone who helped us spread a smile for World Smile Day 2025!

Smile with us for World Smile Day 2024

 780 400 Susie
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For us, every day is a Smile Day with our entertainers doing all they can to spread smiles and laughter to seriously ill children and young people in hospital.

This year, World Smile Day takes place on Friday 4 October and we’d love it if you will join us to help spread even more smiles far and wide.

By donating just £30, you’ll help fund a bedside visit by one of our amazing entertainers to a seriously ill child in hospital.

Or why not be inspired by one of our other support ideas below…

  • Buy a Christmas gift from our Amazon wish lists – Help us send out over 12,000 Christmas gifts through our hospital deliveries and festive Smile Hampers for unwell children and their siblings. Buy your gift from our Amazon Wish lists for babies and toddlers, sensory items, and teenagers.
  • Smile and fundraise with friends – get together with friends for coffee or lunch, share some smiles and collect a few ££ from everyone to support our work. Find motivation by watching our new ‘About us’ film here.
  • Get your company smiling – by donating as a company, offering gifts in kind for our Christmas Smile Hampers, or bringing colleagues together for your own fundraising ‘Smile Day’ on a day that suits you. Whatever you do will make a huge difference to the families we support.
  • Be social and share your smile – We love seeing pictures of you and your little ones doing something that makes you smile. Share yours on your social media and tag us to make us smile! Find us on Instagram, TikTok, Facebook, LinkedIn and X.

We hope you’ll join us for World Smile Day to celebrate Spread a Smile and everything that we stand for.

Please do reach out to the team for any support or help with your ideas – we’d love to hear from you.

Celebrating World Smile Day 2023

 780 400 Susie
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October 6 is World Smile Day and is all about making people smile, through laughter and kindness.

At Spread a Smile we love making people smile every day, but today we have some extra special things planned to help spread even more smiles to the seriously ill children, young people and families we support.

We have a lovely afternoon tea party planned with the team at Great Ormond Street Hospital (GOSH) for parents of children on Fox and Rabbit wards. Our amazing friends at Brigit’s Bakery have generously donated 20 delicious afternoon teas for parents to enjoy and two of our talented entertainers will be joining in the fun with music and singing. Our aromatherapist, Priya will also be at GOSH delivering pamper sessions for parents and much needed moments of relaxation and calm. We’re hoping to see many smiles across the hospital from families and the hospital teams alike.

What’s more, Spread a Smile entertainers will be sharing lots of smiles with patients undergoing proton beam therapy at University College Hospital. We really do hope that all of our activities will spread many smiles and bring a little joy.

World Smile Day was initiated by Harvey Ball, a commercial artist from Worcester, Massachusetts, known for creating the iconic smiley face symbol in 1963. He believed that his creation had become too commercialised and wanted to devote a day to genuine smiles and acts of kindness.

We are extremely grateful for some acts of kindness and support from two of our partners for World Smile Day. Alongside their afternoon tea donation, Brigit’s Bakery will kindly donate 10% from every order placed on World Smile Day. Plus, the amazing team at Mildreds have created a special trio of macrons with all profits from sales this month being donated to Spread a Smile. They will also be adding an optional £1 onto guest bills across their restaurants from 1- 14 October. Find out more here.

We’d like to say a huge thank you to Brigit’s Bakery, Mildreds, our hospital partners and all our supporters for helping Spread a Smile do what we do best, today and beyond.

Mildreds’ macarons help spread smiles

 780 400 Susie
By:

Looking for a tasty treat which gives back during October? Then look no further than Mildreds and their sister restaurant Mallow.

To celebrate World Smile Day on 6 October, Mildreds have created a special trio of macrons with all profits from sales of this delicious treat being donated to the charity during October.

Each macaron has a different flavour which represents the Spread a Smile colours: sour cherry jam for pink, chocolate orange ganache for orange, and vanilla bean buttercream for blue. And, are as delicious as they look!

Mildreds and Mallow are a group of plant-based restaurants with venues in Camden, Covent Garden, Soho, Kings Cross, Dalston (Mildreds) and Borough Market and Canary Wharf (Mallow).

They have been supporting Spread a Smile for over a year, welcoming some of the families we support for regular afternoon teas at their restaurant in Covent Garden.

Sam Anstey, Managing Director at Mildreds said, “We are so proud to be working with such a special charity so close to our hearts. Spread a Smile do amazing work and all our teams are so pleased to be able to support them. It has been great to be involved and to experience the impact that Spread a Smile have in helping others.”

Alongside the macarons, Mildreds will also be fundraising for Spread a Smile by adding an optional £1 onto guest bills across their restaurants from 1- 14 October.

Vanessa Crocker Spread a Smile Co-founder said, “Mildreds have been a wonderfully supportive partner over the past year, helping to provide moments of respite and relaxation through their afternoon teas for some of the families we support. We’re excited to see their plans for October and World Smile Day and are so grateful to all of the team for their continued support and enthusiasm.”

Please do show your support for Mildreds during October and help us raise as much as possible to ensure we can continue to spread smiles to seriously ill children and young people when they need it most.

Find your nearest Mildreds and Mallow restaurants here.