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charity partnership

Fladgate Corporate Partnership

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We’re delighted that Spread a Smile has been chosen as one of Fladgate’s charity partners alongside Grief Encounter for the next two years (2026–2028), following a staff-wide vote. 

To kick off the partnership, Spread a Smile entertainer, Collette joined Fladgate’s karaoke fundraiser on Thursday evening. We’re looking forward to visiting Fladgate’s offices soon to meet the wider team, share more about the charity’s work and the many ways staff can get involved – from fundraising and volunteering to taking part in challenge events in support of Spread a Smile.

“We are delighted to have partnered with Spread a Smile as one of our firmwide charities – their message truly resonates with us, as does the fantastic work they do in hospitals to bring joy to children who are seriously ill.” – David Harrison, CSR Partner Lead at Fladgate. 

Rosie Perkins, Spread a Smile’s Corporate Partnerships Manager added, “We’re so excited to be partnering with Fladgate as one of their chosen charity partners for 2026–2028.

“This partnership will help us continue to bring joy, laughter and comfort to seriously ill children in hospitals and hospices across the UK, through our entertainer visits, events and family support services. 

“Thank you to everyone at Fladgate for your support – we’re incredibly grateful and so excited for what we can achieve together. We can’t wait to get started!” 

If you would like to find out more about how your company can get involved with the work of Spread a Smile, through our partnership programme or events, please email Rosie at rosie@spreadasmileorg 

Announcing our new partnership with Abound

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We are proud to announce a new partnership with lending specialists Abound. Not only will they generously be supporting Spread a Smile by making a donation for every one of their loans originated, but their team will also be taking part in Spread a Smile challenge events and volunteering at our family parties and theatre trips.

Mark London, Chief Risk Officer for Abound said about the partnership, “We have seen, first-hand, the incredible difference Spread a Smile makes to the families they support.  Abound is honoured to be supporting their brilliant work.”

Support from companies such as Abound makes a huge difference to Spread a Smile and we’re extremely grateful to them for helping to fund our work bringing joy and laughter to children in hospital and at home.

“Thank you to everyone at Abound and their customers for supporting Spread a Smile and helping to ensure we can continue our work spreading smiles to seriously ill children and young people. Together we’ll be able to reach even more young people and their families during some of the most difficult times of their lives. We are looking forward to a long and meaningful partnership. Lucy Jackson, Spread a Smile Chief Executive

To find out more about how you or your company can get involved with Spread a Smile and support our vital work, please get in touch with Amanda Azouz by email at amanda@spreadasmile.org

Every Pack Gives Back with McVitie’s BN biscuits

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We are delighted to announce that McVitie’s has partnered with Spread a Smile, supporting the charity through its iconic McVitie’s BN biscuits. The partnership is a perfect fit, as the BN biscuit is well-known for its smiley face.

Not only have McVitie’s BN donated to help fund Spread a Smile’s work supporting seriously ill children in hospital, they are also including the charity’s branding and details of the partnership on in store media to raise awareness of the work we do under their ‘Every Pack Gives Back’ messaging.

McVitie’s BN biscuits made a triumphant return to shelves in January 2022, allowing fans the chance to once again ‘taste the smile’.

The first wave of the ‘Every Pack Gives Back campaign’ supporting Spread a Smile appeared in Asda stores across the country back in May 2023. A second burst of activity is planned for September, reaching into even more major retailers, including Sainsbury’s.

The return of the BN biscuits jingle “BN BN, do doo do doo-do” across several radio stations this month is also helping to raise awareness of the partnership with Spread a Smile.

Lucy Jackson, Spread a Smile Chief Executive said, “Our partnership with McVitie’s BN is an exciting opportunity for Spread a Smile. This year, our aim is to spread smiles to even more seriously ill children and their families in more hospitals and thanks to the financial support and brand awareness provided by McVitie’s, we’ll be able to do just that. We are extremely grateful to them for sharing their BN smile with us.” 

Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I said: We at McVitie’s BN are proud to support Spread a Smile with the incredible work they do bringing joy to thousands of seriously ill children in hospitals and hospices across the UK. We hope the partnership with BN helps continue to bring smiles to those who need it most.”

We’d like to say a huge thank you to McVitie’s BN for their support and helping us to spread smiles far and wide.

Please get in touch with Amanda Azouz if you or your company are interested in supporting Spread a Smile and making a difference to seriously ill children in hospital. Thank you

Broadcast Revolution pro bono support

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The support of external organisations is vital for charities like Spread a Smile. Our work simply wouldn’t be possible without the generosity of our partners and suppliers. One of the partners we’ve been lucky enough to work with is Broadcast Revolution, a specialist broadcast PR agency who have worked pro-bono to help Spread a Smile reach the airwaves of UK TV and Radio stations.

An example of this was for the launch of Smile TV, Spread a Smile’s 24-hour entertainment channel. As the pandemic significantly affected our ability to work in hospitals, we wanted to get the word out about our virtual entertainment programmes to reach as many seriously ill children and young people and their families. It was important not only to spread the message of Spread a Smile’s work, but to help us stand out when so many other charities were also dominating the news agenda. The launch was featured on LBC News, Talk Radio, and BBC London.

Other initiatives that Broadcast Revolution have supported on include our Riding House tea parties, Valentine’s Day balloons, celebrity ambassador announcements, our comedy shows, our virtual Christmas Grotto, and our summer party! It’s been wonderful to work with such a brilliant organisation to highlight our family events.

Broadcast Revolution have also generously supported us with video production, helping to develop a moving and impactful film about one of our annual golf days.

Pro bono support such as this is hugely impactful, enabling Spread a Smile to reach new audiences and achieve even more in our mission to make a difference to the lives of families struggling with the impact of serious illness. A huge thank you to Broadcast Revolution and all of the amazing companies that give up their time and resource to give so much.

Please contact our Head of Fundraising, Amanda Azouz to find out more about working with and supporting Spread a Smile.