Co-Founder, Josephine Segal MBE became Spread a Smile’s Lifetime President in September 2025, after stepping back from her role on the Board and from her regular day-to-day involvement. This honorary role celebrates Josephine’s extraordinary contribution to Spread a Smile and ensures she will always remain part of our story, continuing to be a cherished presence.
Spread a Smile was founded out of Josephine’s deeply personal response to her nephew Aaron’s illness. Together with Co-Founder Vanessa Crocker MBE, she transformed that experience into something remarkable – a charity that now brings laughter, joy and comfort to thousands of seriously ill children and their families each year. The values Josephine and Vanessa set from the very beginning – compassion, professionalism, respect, empathy and warmth – remain at the heart of everything we do.
Right up until her retirement, Josephine, along with her therapy dog, Buddy, regularly joined our team of entertainers on visits to seriously ill children in hospital, helping to spread smiles and joy.
We are incredibly grateful for all that Josephine has given – her love, her heart and her vision. Spread a Smile simply would not be what it is today without her.
Find out more about how Josephine and Vanessa started Spread a Smile back in 2013 here.
“Spread a Smile will forever be in my heart and I look forward to following its journey with pride. I want to thank my darling nephew Aaron, his brothers and family who inspired Spread a Smile, my Co-Founder Vanessa, family, friends, Trustees, team, entertainers, volunteers, supporters, hospital partners and most importantly the children and families who welcomed us into their lives during such difficult times.” Josephine Segal MBE