Our Comms Experts • Spread a Smile

Phil Caplin (Chair)

Phil Caplin has over 20 years’ experience working with brands to deliver broadcast coverage on TV, Radio and Online.

His specialism understands brands and how broadcast can be best used to deliver key messaging across top tier broadcast coverage. He is passionate that brands utilise every possible broadcast medium to engage with their stakeholders including the latest in broadcast and social media techniques. Phil has worked with some of the leading brands in the world including Amazon, HSBC, Uber and Boots. Here is a great example of the work Broadcast Revolution does to support Spread A Smile https://www.broadcastrevolution.co.uk/spread-a-smile-spread-smiles-virtually-to-terminally-ill-children/

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Laura Fox

Laura has worked in Marketing & Advertising for 19 years, specialising in Personal & Employer Brand, B2B Marketing and helping companies hire on LinkedIn.

Having worked for LinkedIn for seven years, Laura has deep, specialist knowledge of the platform. Initially hired in a global consulting role, Laura was brought in to educate LinkedIn’s internal sales team how to build brands in the digital space, whilst helping them pitch LinkedIn’s Talent Solutions to large Enterprise businesses. After two years, Laura moved into Sales managing a portfolio of clients across all sectors, and eventually running a UK team.

Laura left LinkedIn to set up her own LinkedIn Consultancy in 2018. Clients include Mattel, Unilever, RB and London Business School. Predominantly Laura advises on how to leverage LinkedIn to support Hiring, Marketing, Sales and to elevate your Personal Brand.

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Louise Jacobs

Louise is currently involved in a number of not for profit organisations as a Trustee and as an Advisor, both for large National Charities as well as smaller more local Charities.

Louise runs her own Coaching Practice and previously she worked in the City in The Venture Capital and in Corporate and Financial PR.

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Zoe Sobol

Zoe founded Snowball PR in 2008 and turned to consultancy with numerous award wins and 25+yrs experience. She currently works with a variety of

brands; start-ups, celebrity-led, consumer tech, third sector brands, leisure fitness and wellbeing, parenting, retail, hospitality and more.

As an independent Zoe has been awarded numerous prestigious industry awards, including a PR Moment award for Best Use of Research for Global Action Plans Clean Air Day 2019, a Golden Lion at the Cannes Gold Lion for Creativity and the Best Live Event honour at the PR Week Awards for the exploitation of the Royal Jubilee celebrations on behalf of my client whose building she wrapped with the largest photograph of the Royal Family on the South Bank.

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