In March, we partnered with Character World to gift 2,000 blankets to children in hospital. Character World, who work with some of the world’s leading gaming, music, and film companies to create licensed products, donated the blankets which we then delivered to children across the UK.
Featuring popular children’s characters including Baby Shark, Lego, Stranger Things, LOL OMG and Minecraft, the blankets have already started to bring smiles to faces of the children across the 23 Spread a Smile hospital partners, including Great Ormond Street Hospital, University College Hospital, Chelsea & Westminster Hospital, Leicester Children’s Hospital, Christie Hospital in Manchester, and many more.
We have distributed the blankets alongside our usual programme of in-hospital and virtual entertainment, which includes fairies, magicians, singers, face-painters, therapy dogs that make bedside visits, as well as organised art initiatives and family events.
This effort was part of our aim to spread 40,000 smiles this year.
Lucy Jackson, Chief Executive, Spread a Smile said: “These blankets make such a difference to our young patients, bringing smiles, warmth and comfort, making the hospital environment more child-friendly and less clinical. We can’t thank the team at Character World enough for making this possible. Our partners are so important to the work that we do in spreading some much needed joy at some of the darkest moments.”
Danny Schweiger, Character World Joint Managing Director added: “Character World is proud to support such an important and inspirational organisation. The work that Spread a Smile does is fantastic, and we are proud to have been able to donate some of our fantastic products.”