Gabrielle Devine joins Spread a Smile
https://spreadasmile.org/wp-content/uploads/2025/07/Untitled-design-34.png 780 400 Gabrielle Devine Gabrielle Devine https://secure.gravatar.com/avatar/4a8ad8f5a4f611a47e5400a8fca97d180c53f82e9c8469eedc196ecdb75924dd?s=96&d=mm&r=gSpread a Smile is delighted to welcome Gabrielle Devine, our new Digital Marketing Executive to the team. We spoke to Gabrielle about her background and what led her to make the move into the charity sector.
“Moving into the charity sector has long been a dream of mine. My passion for making a positive difference began during the COVID-19 pandemic when I started volunteering as a befriender for Glasgow’s Golden Generation, a charity which supports the wellbeing of elderly individuals facing social isolation. I’ve continued this for almost five years now. Seeing the impact a simple, friendly interaction can have on someone’s day, and making a positive difference in the lives of others, is something that is really important to me.
“This experience resonated deeply with Spread a Smile’s mission: bringing joy and distraction to seriously ill children and their families as they face prolonged time in hospital. In just my first few weeks here, I’ve already seen the huge difference Spread a Smile makes. My first family event was particularly impactful. The dedication to giving individualised attention to each child and their family, combined with the team’s incredible effort in seamlessly running the event, resulted in genuine laughter and fun for the children – and it was wonderful to see their parents smiling alongside them.
“As a painter with a fine art background, I’m especially drawn to how Spread a Smile nurtures young people’s creativity and self-expression in hospitals. Through arts and crafts sessions and by decorating wards with vibrant paintings, we bring comfort and a vital outlet for expression into children’s lives, which is so important during long hospital stays and time away from school.
“I’m incredibly excited to be part of such an amazing team within such a special charity. I can’t wait to fully immerse myself in the Spread a Smile mission, helping to grow our social media presence and share the incredible work we do with the world. I’m especially keen to help us reach new audiences across all our social platforms, particularly on TikTok, and grow our accounts by sharing compelling stories through great images, videos, and impactful writing.”
Susie Baxter, Spread a Smile’s Head of Marketing also said, “I’m delighted to welcome Gabrielle to the team and looking forward to seeing the impact she will no doubt make as we support the charity’s awareness, fundraising and service delivery goals. It is an exciting time for Spread a Smile in terms of our position and aims going forward and already we’re developing lots of new socials initiatives to increase our exposure and ultimately ensure we can continue to be there for seriously ill children and their families when they need us most.”