mr magic

Spread a Smile magician and viral sensation Mr Magic is hoping his newfound social media fame will continue to bring positivity and joy to those who need it and remind people just how powerful laughter and smiles can be.

Mr Magic’s clip of a cheeky magic wand that refused to be put away earned a rippling,  unfettered belly laugh of giggles from a child he met in hospital, and currently has more than four million views and over 380,000 likes on Instagram alone (@spreadasmileuk)! The film has also helped take Spread a Smile’s followers from just over 6,000 to 20,000 in two months.

Mr Magic, real name Ian Manly, says: “I’ve always thought how wonderful it would be to bottle a child’s amazing laugh, and now we’ve done it.

“I knew it was a great video as there is nothing better than a child laughing. Add in the fact that this child was quite unwell in a hospital, and it just makes it such a strong and emotional piece of film.

“It’s received comments from all around the world with so many people saying, ‘I’m keeping this and will play it every time I need cheering up’. It’s a very proud moment when you realise how much it has positively affected people’s lives.”

Ian began working for Spread a Smile 11 years ago, when Co-Founders Josephine Segal and Vanessa Crocker set up the charity.

He recalls: “It was very small then and the only hospital we visited was Great Ormond Street – and that was once a month.

“I was referred to Josephine and Vanessa by Vanessa’s sister, who had seen me do a magic show. Once I met Josephine and Vanessa I had no hesitation in joining Spread a Smile and have been there ever since, watching with great pride as their determination and hard work ensured it has grown into what it is today.”

“Magic has always fascinated children, who love tapping into their creative imaginations. People think it’s easy to do magic for children, but it’s not. There is so much more going on in a simple children’s magic trick than the actual trick itself. Everyone wants to ‘believe’ and the child has to follow the story and what is happening. The words you use are vital – and of course they need to be entertained continually throughout the trick. Plus, a good trick for one child may not even be a good trick for another child the same age. For me, entertainment is the most important factor.”

All of Spread a Smile’s entertainers bring their own talents, skills and expertise to help spread a little happiness to seriously ill children and young people in hospital and online at home.

Ian says: “The video is as close as anyone can possibly get to actually being in the same room to see the massive difference we make. It’s not unusual to create this laughter and it happens often. The wonderment and fun created by Spread a Smile’s singers, fairies, magicians, musicians, poets and therapy dogs shows on every visit. And not just for the children, but for the parents, grandparents, siblings and friends who are at the hospital and are all heavily involved in their journey too. It is our mission to ‘Spread a Smile’ to everyone and I hope the message taken from the film is that even in the darkest of times, there is always hope.”

The film has helped raise huge awareness about Spread a Smile and it’s work in NHS hospitals and hospices across the country, with the growth in audience meaning the charity can reach even more people who need their help. It is also clear from the 4,000+ comments on the film, that the film has been helpful to so many people, helping to spread smiles across the world.

“It’s wonderful to think that people around the world are playing the film over and over and it’s helping them through difficult times. Sometimes the simplest things can make the world of difference to someone.”

Now that really is what we call magic!

if you haven’t already seen the film, head over to @spreadasmileuk on Instagram, Facebook or X, or watch below.

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