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smile

The Happy Hoodie Company

Smile Hoodie spreads smiles

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Every child, teenager and family member we support becomes part of the Spread a Smile family and we are proud to bring a little joy during one of the most difficult times of their lives.

We’ve been supporting Kaiden and his family since September 2022 after he was diagnosed with a brain tumour and earlier this year, we were so grateful when Kaiden’s Mum Kathryn got in touch to sign up for our fundraising abseil to help raise vital funds to ensure we can continue our support for children like Kaiden.

“As a parent, Spread a Smile means the world. Kaiden can’t go to school or see his friends and not being able to go anywhere is tough for him. But through their online sessions, Kaiden has made friends. He chats to people, engages with them, laughs and can just be Kaiden again. It’s lovely to see and I don’t know what we’d do without them. That’s why we wanted to give something back. To show how much they mean to us and to help make sure they can be there for other families like ours.” Kathryn, Kaiden’s Mum

Kathryn, along with husband Simon and Kaiden’s Uncle all took on our the abseil from the ArcelorMittal Orbit, raising over £1,500 to help spread smiles to seriously ill children and their families. And the family’s support and commitment to Spread a Smile hasn’t stopped there as they recently launched a new range of hoodies with donations from sales pledged to Spread a Smile and the charity ‘It’s Never You’.

Kathryn said, “The Happy Hoodie Company is proud to introduce its exclusive charity hoodies, designed to raise funds for two incredible organisations that have been a lifeline to me, Kaiden, and our family during our toughest times.

The Happy Hoodie Company“With a shared commitment to spreading happiness, The Happy Hoodie Company will donate £5 from the sale of their Peppermint and Pink Cowl Smile Hoodie to Spread a Smile. This hoodie symbolises the joy and positivity that Spread a Smile brings to the lives of children facing serious illnesses. We hope that our customers and supporters will show their solidarity by buying one of the hoodies and joining The Happy Hoodie Company in making a lasting impact on the lives of those in need.”

The Spread a Smile ‘Smile Hoodie’ is on sale now and you can snap one up here.

We’d like to say a huge thank you to The Happy Hoodie Company, Kathryn, Kaiden and the whole family for their wonderful support. It really does mean the world to us.

You can read more about Kaiden and why your support is so important here.

10 years partnership with GOSH

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Spread a Smile’s partnership with Great Ormond Street Hospital (GOSH) dates back to when Josephine Segal and Vanessa Crocker founded Spread a Smile 10 years ago.

In 2013, Josephine’s young nephew, Aaron, was receiving treatment at GOSH. After noticing that Aaron was becoming increasingly withdrawn, she arranged for a magician to visit. It had the most remarkable effect: Aaron’s spirits were lifted and his treatment became more bearable.

As a result, Aaron asked if magicians could also visit friends that he’d met on the ward and Josephine promised Aaron she would find a way to make it happen.  Josephine teamed up with friend and former colleague Vanessa Crocker and working closely with GOSH, they founded Spread a Smile.

Since then, the Spread a Smile has continued to work closely with the team at GOSH to spread smiles to their patients, providing regular in person entertainer visits, online sessions, treat drops and much more.

Spread a Smile Sensory Boxes

Today we are proud to visit the hospital twice a week providing support across all in patient wards including the three paediatric intensive care units at the hospital: Neonatal Intensive Care (NICU), Paediatric Intensive Care (PICU) and Cardiac Intensive Care (CICU) as well as other wards such as oncology day care, outpatients and pre-op.

We spoke to Jamie Wilcox, Head of Volunteer Services at GOSH about our important work supporting children and young people under the GOSH’s care.

“As the Trust lead for volunteering and visiting organisations, patient parties and other entertainment, the inspirational co-founders of Spread a Smile, Josephine and Vanessa, came to meet me back in the early days of the organisation’s life.

“Over the past 10 years I have watched a small and highly passionate team of volunteers create and grow an idea into a large, fully-staffed, well-governed, slick charity, serving a number of hospitals and providing a much-needed service.

“I can’t tell you how many times GOSH staff have commented on how important it has been to have weekly visits from highly skilled professional entertainers. Not only does it have a direct impact on the patients and families, but having entertainers in the hospital brightens the wards, lifts staff spirits, helps them with anxious patients and gives them an opportunity to smile.

Spread a Smile Team at GOSH over Christmas

“We have seen how Spread a Smile entertainers can relax a patient, help them feel that little bit better on a tough day, be a wonderful distraction from a procedure or being in pain. The entertainers spend considerable 

time with each patient, adapting to their needs and expectations – whether that be a quiet song with some fairies, an upbeat interactive performance from a magician, doing face painting, or delivering a special poem created right there on the spot. This wonderful organisation has such a diverse and varied depth of talent it can accommodate any patient of any age and help take them away from the clinical environment for a moment of their day.

“There is no other organisation in the hospital that provides a service so professionally and regularly. We are proud to have it as one of our key partners.”

Our work, our impact

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Spread a Smile currently works with 25 NHS hospital partners and two hospices to support seriously ill children and young people under their care. To understand more about our impact of our work, we spoke to Tina Halton, Play Service Team Lead at St Mary’s Hospital, London who we have been supporting since 2014.

Tina said: “Spread a Smile have a marvellous ability to make the staff smile, without compromising on their total commitment to making each child feel special. For example, the positive calming effect of the therapy dog visits on everyone is clear to see. Thomas and Harry (dogs) stop to ‘say’ hello to everyone from the consultants to the cleaners and you can see the staff continue with their day a little bit happier after a stroke. This sense of calm filters through and the staff love to share stories of their own pets with the families who can often be seen getting out photos of their pets and telling stories. Everyone love the visit days. It makes their day calmer and helps them do the medical/nursing roles whilst the children are entertained.

“Spread a Smile’s impact on the patients cannot be underestimated. Their entertainers are carefully chosen with care and it shows. They are the best of the best at what they do. By that I mean they are abundantly talented but most important are the subtleties of their interactions with each patient. Being able to engage and impress a teenager who’s having a terrible time, for a few quiet moments in a magic trick or capturing the mood on intensive care to sing a calm song to a baby who would otherwise be listening to the beeps on a machine is worth its weight in gold.

“Without Spread a Smile, the wards wouldn’t be quite so bright! Funding in the NHS is stretched so although we still try to make it as fun and nice as we can for the families, in reality, Marina’s window art and hospital murals bring a new life and positivity to an often-overlooked space. 

“On the days Spread a Smile don’t visit the wards, we still create fun for the kids, but it’s not the same as having a new entertainer visit or a surprise delivery of red heart Valentine’s Day balloons. These things remind the families that they haven’t been forgotten and the little moment of attention brings fresh smiles. The kids see us all the time so the novelty wears off! We would all be sad not to see a fresh smiling face. 

“I’ve seen Spread a Smile grow in both size and scope, but it hasn’t lost its heart at the core. The range of entertainment and events continue to be unique to Spread a Smile, but all possess the same personal touch. The hospital programme is expertly planned and delivered by people who understand the healthcare field well and really care. What they do appears effortless but in fact takes a lot of effort and dedication. Love goes into every virtual session, gift drop and visit. This is the magic. Nothing is too much – if they can make it happen, they will! 

“As Spread a Smile implements changes, they have always been focused first and foremost on the child. We know that safeguarding, safety and infection control is always a top priority and never an afterthought. Spread a Smile has confidently risen to the challenges of the last couple of years. Working alongside acute hospital trusts is never an easy task and none of us could plan for the impact this time has had on children in hospital. The adaptability and consistency of Spread a Smile throughout the pandemic and beyond proves that they are versatile and without a doubt one of our most reliable support. We moved fluidly alongside them as we all navigated the crazy hospital world during this time. It is exciting to be a part of what Spread a Smile does next.

“One of my most memorable moments of working with Spread a Smile was during a session with a poorly young girl with additional needs. She was in an isolation room as she had a low immune system so wasn’t allowed visitors. She had begun feeling very unwell and her Mum, who was staying by her bedside, was completely exhausted. The little girl joined a virtual session with Makaton (expertly aimed right at her level) and the Spread a Smile team got her to join in the group session. 

She laughed for the first time in days and her Mum took a video to send to her Dad of her eagerly signing back to the magician. 

“Unfortunately, our hospital Wi-Fi cut out towards the end of one of the tricks and she was in tears for missing it. A quick phone call to Spread a Smile and they arranged for the child to have a 1:1 mini session with some magic just for her. She was delighted, as was her very tired Mum. She guessed the colours in the trick and waved her hand at the screen to make things appear, it was just right!

“Sadly, this little girl was very poorly and passed away not long after this session. I feel confident that the video and memories of the smiles during this precious moment are priceless for the family.”

Please donate to help us continue our vital work supporting hospitals like St Mary’s and their patients. Thank you.