Hartley’s, the UK’s no. 1 jelly brand, is proud to announce its partnership with the amazing charity, Spread a Smile. The charity brings joy and laughter to seriously ill and hospitalised children and their families during intensive treatment and extended hospital stays. Every year they spread smiles to thousands of children and teenagers under the care of their NHS hospital partners through entertainer visits, outings & events & art initiatives.
The two year partnership will help increase awareness of Spread a Smile, raise money to ensure their amazing work can continue, and ultimately brighten the lives of even more seriously ill children and their families throughout the UK. With spreading smiles being at the heart of everything both brands do, the link up felt like the perfect fit.
The first look at the partnership can be seen across Hartley’s jelly pots, which are in supermarkets now and for the next three months. The multipacks feature two images of children enjoying a Spread a Smile entertainer visit, one from a fairy and the other a magician and the smiles on their faces say it all*.
On top of this, Hartley’s have committed to donate a minimum of £50,000 to the charity through the sale of these marked packs but have a desire to raise even more! This donation will enable Spread a Smile to support more seriously ill and hospitalised children through its growing network of NHS hospital partners throughout the UK.
In celebration of the launch, Hartley’s and Spread a Smile are kicking off with ‘Jelly Week’ across the first week of May. This week will be full of jelly related activities for the children in hospital to enjoy, such as jelly art, a jelly escape room and jelly play (all delivered virtually) as well as a delivery of more than 1,000 strawberry balloons and jelly pots – one for every child across the charity’s hospital partners.
David Atkinson, Managing Director at Hartley’s says: “The partnership between Hartley’s and Spread a Smile is something that we are really proud of as a business. It’s brilliant that Hartley’s can use its national presence to take the “Spread a Smile” charity into hundreds of stores and millions of households. All to help highlight the fantastic work that is done by “Spread a Smile” in our nation’s hospitals. Hartley’s Jelly has always been about bringing a bit of wobbly fun, it is wonderful that we can help light up some faces with smiles for those in hospital who need it most. We look forward to growing both our corporate and brand partnerships over time.”
Lucy Jackson, CEO of Spread a Smile responded, “We are more than delighted to be partnering with Hartley’s. It is such a brilliant brand fit all round and I know together, we will be able to spread many more smiles to seriously ill and hospitalised children. Both the awareness and the funds this collaboration will bring to Spread a Smile will be transformative to our organisation and we are incredibly grateful for this support and this opportunity.”
Look out for our marked packs that come in 4 different varieties, Strawberry, Raspberry, Strawberry No Added Sugar and Raspberry No Added Sugar.
Pictures from Jelly Week: