BIMS Ramadan Feast supports Spread a Smile

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BIMS, the aspirational burger brand that landed in London in 2018, has partnered with Spread a Smile, to help spread smiles to seriously ill children, and their families.

This Ramadan season, BIMS has pledged to donate 30% of profits from every Ramadan Feast sold, to support the crucial work that Spread a Smile offers the children and families it supports alongside Salam Charity.

Ramadan is a month of reflection, generosity, and compassion, and BIMS recognises the importance of giving back, particularly during this period. The money donated by BIM’S will go towards the entertainment that Spread a Smile provides, which includes regular in-hospital visits from magicians, fairies and therapy dogs as well as art workshops and treat drops at key moments throughout the year, including Easter and Christmas.

Spread a Smile entertainer visits enhance wellbeing. Since 2013, the charity has built a reputation for developing bespoke relationships with every family it supports. This year, Spread a Smile will deliver over 12,000 in-person bedside visits and 2,000 virtual visits, in partnership with 32 NHS hospitals and four hospice partners.

Karim Zigheche, Managing Director, BIMS said, “We are deeply committed to making a positive difference in the lives of others, particularly during Ramadan, a time of giving. Our partnership with Spread a Smile allows us to amplify our efforts and contribute meaningfully to the important work that they do, for families that desperately need a moment of joy, in our community.”

“This is the first time we have worked with BIMS and we hope it is the beginning of a long partnership” said Lucy Jackson, Chief Executive at Spread a Smile. She continued “Support like this, the commitment to donate a portion of profits, means so much and will directly impact our ongoing commitment to the children and families we work so hard to support.”

The Ramadan Feast is made up of an array of mouthwatering dishes including a selection of its best-selling burgers, fries, drinks and desserts including dates and walnut baklava. By indulging in a BIMS Ramadan Feast, customers not only treat themselves to a memorable dining experiences, they also a play a pivotal role in spreading smiles to seriously ill children in hospital.

To find out more and the location of the restaurant, visit the BIMS website.