News

WillU Group CEO takes on 52-mile Appeal challenge

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WillU Group CEO Jack Lane-Matthews takes on epic 52-mile challenge for Spread a Smile

One incredible supporter. Fifty two miles. Twelve hours. Countless smiles.

Spread a Smile is incredibly proud to have the support of Jack Lane-Matthews, Group CEO and Co-Owner at WillU Group, who is taking on an extraordinary fundraising challenge as part of our upcoming fundraising appeal from 5–9 July.

On 9 July, Jack will be running 52 miles – the equivalent of a double marathon-  in just 12 hours. Starting on the hour, every hour, he’ll head out to run approximately four miles before returning to the start line and doing it all over again.

It’s a huge physical and mental test, but for Jack, the motivation is simple.

“I’ve been lucky enough to see first-hand the incredible work Spread a Smile does and the happiness it brings to seriously ill children and their families. Every visit, every performance and every smile makes a real difference, and that’s what will keep me going when my legs start to hurt.

“This challenge is about pushing myself to help create moments of joy for children who are facing challenges far greater than any 52-mile run. If it inspires even one other person to take on their own fundraising challenge, that would be amazing.”

Jack is no stranger to endurance events. Last year he completed the London Marathon and Ironman Austria, spending months training for the challenges and covering more than 100 miles every week. Now he’s setting himself another ambitious goal in support of Spread a Smile.

We’re so grateful to have Jack as part of the Spread a Smile family and can’t wait to cheer him on every mile of the way.

It’s not too late to become an Appeal Champion.

Whether you’re planning a run, a cycle, a bake sale, a quiz night or something completely different, we’d love you to join us between 5 and 9 July and take on your own challenge to help spread smiles when they’re needed most.

Good luck, Jack – we’ll be with you every step of the 50 miles (in spirit!).

Spread a Smile Appeal - Abound Norway Trek

Champions ‘Abound’ supports Spread a Smile Appeal

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Abound is proudly supporting The Spread a Smile Appeal, with a programme of fundraising activities to help bring joy and laughter to seriously ill children and their families across the country.

The team kicked off their endeavours with a trek to Kjerag, Norway, on 27 June. Taking on one of Norway’s most spectacular hiking challenges, the Abound team covered 12km of steep granite trails and dramatic mountain scenery, testing their determination and teamwork while raising vital funds for the appeal.

Having proudly supported Spread a Smile for more than three years, Abound is aiming to make 2026 their biggest fundraising year yet, with 30 colleagues coming together to support the appeal through a range of activities and events.

Every pound raised will help Spread a Smile reach its goal of delivering 23,000 smiles this year through magical hospital visits from entertainers including magicians, musicians, artists, fairies and therapy dogs, bringing moments of joy, reducing anxiety and creating lasting memories for seriously ill children and their families when they need them most.

It’s still not too late to become an Appeal Champion.

Find out more and sign up today and help us continue to spread smiles.

Support ‘Team Abound’ here.

Entertainer Spotlight: Sar and Elsie

 780 400 Hannah Myers
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Sar with the Guitar and Elsie the Star!

Spread a Smile’s entertainers bring joy, laughter and connection to seriously ill children and young people through music, magic, storytelling, art and therapy dogs. This month, we’re shining a spotlight on one of our longest-serving entertainers, Sar, and her four-legged companion, Elsie.

Sar joined Spread a Smile in 2013, just six months after the charity was founded, and has been helping to spread smiles ever since.

Reflecting on her early days with the charity, Sar said: “I joined Spread a Smile in 2013, 6 months after the charity first started. It’s been incredible to see how much the charity has grown since those early days and witness first-hand the impact it has made on thousands of seriously ill children and their families over the years.”

Using music to connect with children and families has always been at the heart of Sar’s work.

“I loved the idea of using my skills playing the guitar and singing nursery rhymes to support children and families during incredibly difficult times – creating moments of joy, laughter, and normality for young people in hospital.”

Music has played an important role throughout Sar’s life. Growing up in a musical family, with both parents playing the piano, she learnt to play the guitar from the age of 12 and developed a passion for singing and amateur dramatics. Following the birth of her first child in 1997, Sar and her twin sister founded Little Stars, a music group for babies and toddlers, which they ran for 16 years.

Over the past 12 years, Sar has seen Spread a Smile grow from supporting children at one hospital to reaching thousands of children and families across the country.

“When I first joined the charity, we were only entertaining in Great Ormond Street Hospital, but even then, the heart and purpose behind the work were very clear. Over the past 12 years I have seen SAS expand into another 38 hospitals and 6 hospices, offering a wider range of services and events to the children and families we support. What has never changed is the importance of connection. A visit from the entertainers can completely change the atmosphere of a hospital room creating magical moments and memories.”

Throughout her visits, Sar has witnessed first-hand the difference that entertainment can make during difficult times.

“There have been so many memorable moments over the years. One of the most special things is seeing a child who is withdrawn and

anxious suddenly light up through music, bubbles, and interaction.

I have met many families who were going through incredibly difficult times and hearing them say that a visit gave them a moment of relief, or that they haven’t seen their child smile or laugh in weeks is something I never forget.”

For Sar, the relationships built along the way are one of the most rewarding parts of being a Spread a Smile entertainer and when asked what she enjoys most about being part of Spread a Smile she says: “The people, without question. I love building connections with children, families, hospital staff and of course the other entertainers. It is incredibly rewarding to know that something as simple as music and conversation can make someone’s day a little brighter.”

Meet Elsie

Alongside her guitar, Sar is now joined by Elsie, a Maltipoo therapy dog who is already helping to spread smiles on hospital visits.

Elsie loves chicken and treats, going for walks, sleeping, spending time with her best friend Bamba and climbing onto Sar for cuddles first thing in the morning. Although Sar originally wanted to call her CeCe, her family had other ideas and Elsie now answers to a variety of nicknames including Elsielee, Else, Neesha and Snooies.

“After seeing the other gorgeous Spread a Smile therapy dogs in action, I knew Elsie would be a perfect fit for the job. Elsie has a naturally calm, gentle temperament. She is affectionate, patient, sociable and very responsive to people’s emotions. Becoming a therapy dog felt like a wonderful way for her to bring comfort and happiness to others.”

To become a therapy dog, Elsie completed a series of assessments designed to test her temperament and suitability for hospital environments.

“Elsie began her journey to becoming a pet therapy dog with an assessment in the park, where we met with a representative who asked a series of questions about her temperament and behaviour. After observing her and discussing her personality she successfully passed the assessment.

The next stage of her training took place at GOSH where she was assessed again. I walked Elsie around a ward so she could experience the hospital environment, meet patients and families. Elsie remained calm, friendly, and confident throughout, demonstrating the qualities needed to provide comfort to those in hospital.”

Together, Sar and Elsie are helping to create moments of comfort, connection and joy for children and families when they need them most.

A huge thank you to Sar and Elsie for helping us spread smiles to seriously ill children across the country.

Please donate today and help ensure our therapy dogs can continue to bring joy and comfort when it’s needed most.

Our entertainers – Meet Storyteller Posey

 780 400 Hannah Myers
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Stories can transport us to new worlds, spark imagination and provide comfort during difficult times. For children spending long periods in hospital, they can also offer moments of connection, calm and normality when they are needed most.

This month, we’re shining a spotlight on Posey, one of Spread a Smile’s professional storytellers, who has been bringing stories, smiles and imagination to the children and families we support for almost four years.

Posey joined Spread a Smile in September 2022 and quickly found a charity whose mission perfectly aligned with her own passion for storytelling and childhood creativity.

“As a children’s storyteller, I am really passionate about the magic that stories and reading offer a child, and I love the Spread a Smile mission. It’s so simple and completely aligns with how I describe myself, which is ‘childlike, not childish’. Tapping into the joy of reading and sharing stories is something I have worked to do for nearly 30 years in a wide range of settings and roles. Offering entertainment to children in hospital is more than just giving a bit of fun – it’s the chance to let the power of imagination into your heart and mind.”

With an MA in Children’s Literature from Roehampton University and a career spanning libraries, schools and bookstores in both the UK and the United States, Posey has dedicated much of her professional life to helping children discover a love of books and stories.

Today, she delivers online storytimes, one-to-one virtual sessions and regular hospital visits for Spread a Smile, sharing stories with children of all ages. She also visits paediatric and neonatal intensive care units, where storytelling can provide valuable opportunities for connection between children and their families.

Posey has also played an important role in helping to develop Spread a Smile’s Intensive Care Library Project, which provides dedicated book libraries within NHS hospital partners for families with children receiving intensive and high dependency care.

The project aims to help families access the comfort and familiarity of reading together during long hospital stays, creating special moments of connection through stories.

“As one of the team who helped create the Intensive Care Library Project, it’s still such a privilege to walk onto a ward and see the bookcase full of books that I grew up with, or read to my own son, knowing that other parents have an easy and powerful way to connect with their own child. There’s no simpler way to express your love and connection with a baby or child than to read to them and share a story.”

Storytelling is increasingly recognised as an important part of supporting children’s emotional wellbeing in hospital. Research has shown that reading and storytelling can help reduce anxiety, fear and stress, while improving mood, sleep and overall wellbeing. Stories can also help children process difficult experiences, understand medical procedures and maintain a sense of childhood during treatment.

“There’s an increasing body of evidence demonstrating how storytelling and reading can have a significant positive impact on seriously ill children in hospital. Some studies have even found measurable biological benefits, such as lower stress hormone levels and increased feelings of comfort and connection, so when I say there’s science behind the power of listening to a story, it’s true.”

Throughout her time with Spread a Smile, Posey has seen first-hand the difference that stories can make to children and families.

“There’s a family who regularly join my virtual storytimes because they tell me how much my voice soothes and relaxes their daughter, which is a huge compliment for a child who lives primarily in a medical setting. Other parents share how much fun I am, and how their child now reads or asks for books to be read using my same silly voices and expressions. And of course, meeting brand new babies in the NICU and having the privilege of reading them their first-ever story just makes my heart sing.”

For Posey, being a storyteller at Spread a Smile is about far more than simply reading words on a page.

“Books is too obvious an answer, because my role with Spread a Smile is more than just reading words on a page – it’s bringing stories to life, to children who need them, in a way that provides them with exactly the right kind of entertainment. That’s what really sets Spread a Smile apart – everyone is so intuitive and focused on being exactly what a child or baby needs at a particular point in time. The work never feels like work – it’s just the very best way to try to make a child’s world a better place for even a few minutes.”

A huge thank you to Posey for helping children and families find comfort, connection and joy through the power of storytelling.

To find out more about our work, please click here.

International Day of Play 2026

 780 400 Hannah Myers
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On Thursday 11 June, we celebrated International Day of Play – a global initiative, recognised by the United Nations, which highlights the essential role of play in every child’s life.

The day is an important reminder that all children have a right to play and that opportunities for fun, creativity and connection are vital for children’s wellbeing and development. At Spread a Smile, helping seriously ill children access the benefits of play is at the heart of everything we do, particularly at a time when hospital stays, treatment and isolation can make these experiences more difficult to access.

To mark International Day of Play, Spread a Smile entertainers Posey, Leanne and Mitra joined the Play Team at St Mary’s Hospital for a day of fun and laughter across the wards. Through storytelling, songs, comedy, games and imaginative play, they spent time with children and families, creating moments of joy, distraction and connection throughout the hospital.

A particular focus of the day was ensuring that children who may find it harder to access play opportunities, including those in isolation rooms, could also take part. Through bedside visits and personalised interactions, the team helped ensure as many children as possible could experience the fun and benefits of play.

Supporting opportunities for play is a key part of Spread a Smile’s work in NHS hospitals and hospices across the country. In 2025/26, we delivered In 2025–26, we delivered over 18,411 in-person bedside visits and over 2,860 virtual visits, in partnership with 39 NHS hospitals and six hospice partners, helping thousands of seriously ill children and young people access moments of joy, creativity and connection when they needed them most.

Laura Walter, Director of Services at Spread a Smile, said:

“International Day of Play is a wonderful opportunity to celebrate something that is so important to every child – play. Play is about so much more than having fun – it helps children express themselves, build confidence, reduce their anxiety and create positive memories.

“At Spread a Smile, play is at the heart of our work. Every day, we work closely with the brilliant play teams across our NHS hospital partners, providing different forms of entertainment and play experiences. It’s been wonderful celebrating International Day of Play alongside the fantastic Play Team at St Mary’s Hospital.”

A huge thank you to the Play Team at St Mary’s Hospital for inviting us to be part of such a special day and for the incredible support they provide to children and families throughout the year.

Happy International Day of Play from everyone at Spread a Smile.

To donate to ensure we can continue our vital work, please click here

First in-person visit to Wales

 780 400 Hannah Myers
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We were delighted to make our first ever in-person visit to Wales on Friday 5 June, with a special entertainer visit to Wrexham Maelor Hospital.

Joined by our Chief Executive, Lucy Jackson, our fairy and magicians visited seriously ill children across the paediatric ward and playroom, bringing moments of laughter, connection and joy.

We were also delighted to welcome Wrexham Member of Parliament, Andrew Ranger MP, alongside Members of the Senedd, Ken Skates MS, Sam Rowlands MS, Cristiana Emsley MS and Nigel Williams MS. Together, they spent time with our entertainers and the hospital and play team, seeing first-hand the positive impact that Spread a Smile makes through play, creativity and connection for children and young people in hospital.

The visit marked a special milestone in a partnership that began during the Covid pandemic. Since October 2021, Spread a Smile has delivered dedicated fortnightly virtual entertainment sessions for patients at Wrexham Maelor Hospital, with the play team taking an iPad bed to bed so that children can enjoy one-to-one time with our entertainers. Patients have also joined our virtual group sessions, while long-term patients and their families have been supported through home visits and special gift hampers.

Rebecca Morris, Children’s Ward Manager, said: “Time in hospital can be long and frightening for a child, and the visits from Spread a Smile give our patients something to genuinely look forward to. Having the entertainers here in person was a real treat for the children and their families, and it was wonderful to share the day with our local representatives.”

Lucy Jackson, Chief Executive of Spread a Smile, added: “Wales has been part of Spread a Smile for nearly four years, so to finally be at the bedside in person at Wrexham Maelor means a great deal to us. Watching a child who has been having a tough day light up when a magician or our singing fairy arrives is something I never tire of. 

“Our thanks go to the play team, who have championed this partnership from the very start, and to the children and families who made us so welcome.” 

A special thank you to Andrew Ranger MP, Ken Skates MS, Sam Rowlands MS, Cristiana Emsley MS and Nigel Williams MS. Also, to the Play Team and staff at Wrexham Maelor for helping to make the day such a success.

Spread a Smile Appeal

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Today marks the launch of the Spread a Smile 2026 Appeal — and we need you to help make it our most impactful yet.

Running from 5–9 July, the five-day campaign is all about coming together to help bring much-needed joy, laughter and connection to seriously ill children and young people across the country.

Every year, tens of thousands of children face long hospital stays, missing out on the simple joys of childhood — playdates, school trips, and time with friends. Instead, their days are filled with clinical routines and uncertainty. That’s where Spread a Smile steps in — delivering entertainment, creativity and happiness when it’s needed most.

This year, our goal is ambitious: to deliver 23,000 smiles. And with your help, we know we can do it.

How you can get involved

Joining the appeal is quick and easy — and every action you take can make a real difference:

  • Sign up to become a Spread a Smile Champion
  • Receive your personalised fundraising page link
  • Share it with your network via WhatsApp, email and social media
  • Encourage friends, family and colleagues to donate — every contribution counts
  • Then watch something truly special happen.
Small actions. Big impact.

Whether it’s a single message, a shared post, or a quick donation, your support helps bring moments of joy to children who need them most. Together, we can turn generosity into laughter, connection and unforgettable smiles.

Become a Champion Today

We can’t do this without you — and we need you now.

👉 Become a Champion. Share your page. Inspire donations.
👉 Be part of delivering 23,000 smiles.

Let’s make this July unforgettable.

Register your interest!

Family Events – May roundup

 780 400 Hannah Myers
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Throughout May, Spread a Smile hosted a series of special family events, giving seriously ill children and their families the opportunity to step away from treatment and hospital appointments to enjoy quality time together, make happy memories and simply have fun.

From a magical trip to see The Lion King in London’s West End to a fun-filled cinema outing during half-term, each event was designed to create moments of joy, connection and togetherness for the families we support.

On Wednesday 13 May, families joined Spread a Smile at the Lyceum Theatre in London for a special performance of The Lion King.

Before the show, families enjoyed a pre-theatre party with pizza, Lola’s Cupcakes and entertainment from our Spread a Smile team. Mr Magic brought plenty of laughter and amazement with his brilliant tricks, Rosie led singalongs featuring Lion King classics, and Marta added extra sparkle with her face painting before families headed into the theatre for the performance.

Following the show, families also had the chance to meet members of the cast, making the day even more memorable.

Karen, mum of Max, shared: “It was so special – Max and I will treasure it always. It was just a dream to do something special with Max after all he has been through. Also, for Max and the other children to be treated like the VIPs that they are.”

Jo, mum of Etta, added: “Etta loved absolutely every single second of it – particularly the wonderful magician who she thought was hilarious. You guys are fantastic, a lifelong, complex medical condition doesn’t really bring many benefits to a family but getting to do things with spread a smile is most definitely a wonderful positive from a rubbish situation. We think you are all fabulous and thank you for giving us the opportunity to come along.”

Later in the month for half-term, we welcomed 51 children and family members to Everyman Cinema in King’s Cross for a screening of Zootropolis 2.

Families enjoyed a fun-packed afternoon complete with magic, music and plenty of delicious treats including popcorn, pizza, sweets and Lola’s Cupcakes before settling down together to enjoy the film.

One parent shared afterwards: “Thank you so much for yesterday, was such a wonderful time and was Albie’s first time at the cinema so thank you for making that happen. Thanks for all your support and amazing work you guys do once again!”

Ellie Walker, Head of Family Events at Spread a Smile, said:

“This is exactly why we create these days – to spread smiles, give families a chance to pause, and let children simply be children. Seeing families connect and share these moments together is incredibly special.”

Alongside these family outings, May also saw Spread a Smile host its annual memorial event, A Time To Remember supporting families who have experienced the loss of a child and ensuring they continue to feel supported and connected as part of the Spread a Smile community.

A huge thank you to those who helped make our May family events possible, including Clarksons, Disney, Everyman Cinema and Lola’s Cupcakes.

If you are a family with a seriously ill children who would like to find out more about our events, please email smile@spreadasmile.org – thank you.

John Radcliffe expansion

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Spread a Smile is delighted to be expanding delivery of our services across children’s wards at Oxford Children’s Hospital (John Radcliffe site), part of Oxford University Hospitals NHS Foundation Trust.

Spread a Smile has been supporting seriously ill children and young people receiving treatment at the hospital since 2024, making monthly in-person entertainer visits alongside providing a range of virtual services. Thanks to the support from Oxford Hospitals Charity, the number of visits is being doubled. The funding from Oxford Hospitals Charity will help ensure that Spread a Smile reaches every patient that could benefit from their services across, children’s in-patients and out-patients.

Kelly Osborne, whose 12-year-old son Jenson spent three months in hospital following gastro surgery, praised the support, saying: “It’s amazing seeing him so happy. Jenson is a long-term patient, so for him having these sessions is really important – they make his week!

“It’s good to have someone non-medical who isn’t doing a procedure, just having fun with him. After the sessions have taken place he tells everyone about them. He just loves them.

“I’m so appreciative for this extra support from the charities, it really makes such a difference to families like ours. It’s amazing.”

Sarah Vaccari from Oxford Hospitals Charity said: “It was wonderful to see Jenson’s delight at the Disney songs and bubble play, so skillfully provided by Laura and Kerry from the Spread a Smile Team!

“Our charity team is thrilled that thanks to our kind supporters and the talents of Spread a Smile, we have been able to fund these extra sessions to bring more joy into the Oxford Children’s Hospital. Fun and laughter in hospital is so important and has such a positive impact on our young patients and their families. It’s just wonderful to see.”

Lucy Jackson, Spread a Smile Chief Executive said: “Spread a Smile is committed to supporting as many seriously ill children, young people and their families as possible across the country. Through our entertainer visits, family outings and events and art initiatives, it is our mission to make sure that all of the families we support have a chance to smile, laugh and have fun. We are extremely grateful to our friends from the Oxford Hospitals Charity for helping to take us one step closer to achieving our aims of delivering regular in-person entertainer visits to all 28 specialist children’s hospitals in the UK by 2035.”

Jo Pinney, Health Play Specialist Team Manager at John Radcliffe Hospital added: “We are so grateful to Spread a Smile for the energy, kindness and creativity they bring to our wards. These sessions offer children a chance to simply be children again, and that impact is felt by their families and staff alike.”

Sign up to our monthly e-newsletter to receive Spread a Smile updates and smiles direct to your inbox. 

Memorial Event

 780 400 Hannah Myers
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Earlier this month, Spread a Smile held its third annual Memorial Event, A Time to Remember, kindly hosted by Clarksons at their offices in St Katharine Docks.

A Time to Remember is an important part of Spread a Smile’s ongoing care for families we support, ensuring we are there for them for as long as they need us. This deeply meaningful gathering brought together those who have experienced the loss of a child, providing a gentle and supportive space to come together, remember and honour their loved ones.

The ceremony was led by Judge, our poet, and focused on “smile” memories shared by families — precious moments of joy, love and connection that continue to be held close. Families were invited to write these memories on “memory leaves” and place them on a shared memory tree, creating a moving collective tribute.

After the ceremony, families were able to spend time together in a calm and supportive environment, with the opportunity to connect with others who understand similar experiences. A quiet rooftop gathering hosted by Clarksons followed, with refreshments available and space for reflection.

Throughout the day, gentle activities were available for those who wished to take part, including hand massages with aromatherapy from Priya and Laura, magic from Mr Magic, and plant pot decorating with Posey and Marina. Each family also received “forget me not” seeds to plant at home as a lasting symbol of remembrance.

Therapy dog Smartie also joined the day, offering comfort and quiet companionship. Marina, our Head of Art created personalised memory books for each family, thoughtfully reflecting their child’s life, personality and what they loved.

Spread a Smile Chief Executive Lucy Jackson, Director of Services Laura Walter, and Head of Family Events Ellie Walker were also present, supporting families throughout the day with Laura saying: “We will always be there for families, and will always honour and remember the special young people we have had the honour of supporting.”

We are deeply grateful to Clarksons for hosting this important event, to Children with Cancer UK for their continued support, and to Lola’s Cupcakes for their kindness in providing refreshments.

If your company would like to explore ways to support our work – by hosting an event, providing resources, or partnering with us, we’d love to hear from you. Please email us at  fundraising@spreadasmile.org.

If you are a family looking for support, please don’t hesitate to get in touch by emailing smile@spreadasmile.org. We are here for you.