World Play Day with the LEGO Group
https://spreadasmile.org/wp-content/uploads/2025/07/Serpentine-LEGO-News-Story.png 780 400 Gabrielle Devine Gabrielle Devine https://secure.gravatar.com/avatar/4a8ad8f5a4f611a47e5400a8fca97d180c53f82e9c8469eedc196ecdb75924dd?s=96&d=mm&r=gSpread a Smile was delighted to be invited by the LEGO Group to welcome some of the families we support to the LEGO Play Pavilion at the Serpentine Gallery, London for some exciting LEGO® based workshops and fun.
The pop-up pavilion was installed to celebrate World Play Day, the LEGO Group’s celebration of the UN’s International Day of Play on 11 June and featured brilliant LEGO® creations including a LEGO® wall, slide and a giant parrot. Families supported by Spread a Smile were invited to join across two days, immersing themselves in the world of play and LEGO® and taking part in three workshops:
“Abstract Art” – using large trays of LEGO® in all different shapes, sizes and colours, guests were encouraged to make an abstract piece of art which were then displayed on a large mural wall.
“Pop Art” – for this workshop, the families used a 10 x 10 base board to create any design they wanted in the style of pop art, which finished pieces including a rainbow and characters such as Mario and PAC-Man!
“Speed Building Challenge” – This fun, quick fire building challenge saw our families create a robot using their LEGO® within 7 minutes, before adapting the robots to fly and then adding extra parts so the robot could swim underwater.

Events such as these provide meaningful and valuable opportunities for families with seriously ill children to do something fun together, providing moments of creativity, connection, and enjoyment.
The workshop leaders were fantastic, showing incredible patience and adapting the workshops to suit each family, and we are so grateful to the LEGO Group for offering this wonderful opportunity to the families we support.
At Spread a Smile, we are proud of the partnerships we build with our corporate supporters. We’ve worked with the LEGO Group for a number of years, developing innovative initiatives to support families with seriously ill children and creating a special and mutually beneficial partnership which engages and inspires everyone involved.
If you or your company would like to find out more about developing a bespoke partnership with Spread a Smile, then please do reach out to Rosie Perkins from our Partnerships Team at rosie@spreadasmile.org.








“The charity was obviously a lot smaller then and it’s been great to see how it has grown. It’s such a simple-yet-excellent idea and it really does so much good. I think the ideals and the sincere heart that Josephine and Vanessa instilled into the whole project got it off to a brilliant start. They recruited a really good team of entertainers, looked after them, and made sure that everyone got it right.
10 families joined us (25 people in total), with guests enjoying a delicious vegan brunch including scrambled tofu, pancakes, toasties, fruit kebabs and yoghurt with fruits. Spread a Smile entertainers Rosie and Collette performed a medley of pop songs and requests from the families, with magician Nick Einhorn sharing his magic skills and more team members on hand with arts, crafts and glitter tattoos.
exercises. They also help to bring happiness and familiarity for children who are missing their pets at home.