Building our partnership with the LEGO Group

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Since beginning our partnership with the LEGO Group last year, we’ve seen some wonderful initiatives take place for our families, including a special LEGO® build for our 10th anniversary dinner centre pieces and a brilliant LEGO® Masterclass last year as part of their ‘Build the Change’ program.

More recently Spread a Smile’s entertainers and Visit Managers took part in a special Play Agent workshop, exploring the importance of play and how to creatively use LEGO® bricks to facilitate play during our hospital visits.

When a child is ill in hospital, so many day-to-day childhood experiences are lost. Our aim is to bring back some of those experiences, taking them into hospital and helping children to smile and escape from what is going on around them for a little while.

Since the workshop, some of our entertainers have been using LEGO® bricks in hospital to help break the ice before sessions, often finding it a useful and relaxed way of introducing ourselves to new patients, particularly some of the older ones, as the bricks act as a great distraction and point of engagement.

We were also delighted to accompany three of the families we support to the LEGO Group’s office in London for a very special all-exclusive tour, during which we enjoyed a fascinating workshop hosted by the LEGO Group and the opportunity to ask questions and find out more about the iconic LEGO® bricks, including the heaviest set and when the first brick was created.

We’re so grateful to the LEGO Group for their continued support and creativity in helping to spread smiles to the seriously ill children we support.

If you or your company would like to chat about how you can get involved with Spread a Smile and support our vital work, please email us at